Resumé

Summary

I’m a freelance writer. I’ve dabbled in all kinds of content writing but I specialize in website copy, media scripts, and marketing content such as lead capture, landing pages and email campaigns. I love telling good stories and using words to help people feel something.

My goals involve doing good in the community, being a good husband and dad and improving my skills as a creative professional each day.

So, are ready to try a different approach for your copy and content needs? Need extra help you need to meet a deadline? Maybe you just want a writer who will collaborate with you and add to your already good ideas. If so, I’m your guy.

Let’s talk. 801-472-4707 or brett (at) merritt@gmail.com

View my entire resumé on LinkedIn.

Relevant Experience

Freelance Writer – 2003 to present

Experience in various fields including new media, journalism, sales/marketing and web content.

I have experience writing ads, web video scripts, website copy, video training scripts, feature articles, product/service reviews, press releases, industrial training scripts, sales letters, email campaigns, brochures and blog posts.

Current/Past Clients include: Lime Ricki, Cosmic Pictures, XanGo, Foundation for a Better Life, Deductr, The Daily Herald, Sack Lunch TV, MyMangosteen.com and, through my current employer, many other companies in the Network Marketing and Direct Sales industries including MonaVie, LIMU, GeneWize, Boresha, and more.

Creative Director – iCentris and SolutionX – 2010 to present

Drive the creative direction of company and its clients by developing concepts/ideas for branding and marketing goals and then providing direction on the execution of those concepts. Assist in the creative conceptualization process, branding and product/service development.

Collaborate to set the creative tone and establish best practices with the overall creative vision; and to monitor the quality, strategy and integrity of each creative deliverable.

Responsible for contributing to both corporate and client online marketing campaigns and promotions/ads using landing pages, email, video and social media integration to make client sites something people will want to talk about and visit.

Create, edit and/or acquire content for all website properties, email marketing campaigns and audio/video training and presentations.

Keep up with developments within creative fields, as they apply to our business. Use this knowledge to help creative teams stay current on new methodologies, approaches and concepts. Also, retain most duties of former position as Creative Content Manager.

Creative Content Manager – SolutionX – 2008 to 2010

Help communicate and coordinate content needs and usability concerns between creative, marketing and development department. Contribute a user-orientated perspective to the creative and development process. Contribute to the design of the website by focussing on how the needs of users could be met through the addition of content. Contribute to the process of information design, to ensure that content meets the goals for the site and the needs of users.

Prepare textual content for websites (including articles, copy, database content, links, FAQs, etc.). Prepare scripts for audio voiceovers and ready the multimedia content needed to support or work alongside textual content.

Liaise with multimedia specialists in the creation of any new multimedia content. When needed, locate and select appropriate, existing multimedia content, including still images, animations, music and video.

Edit copy received from additional content contributors.

Copywriter – SolutionX – 2007 to 2008

Wrote and/or edited all original copy for SolutionX and its clients including website, email, newsletter and audio/video training.

Features/Entertainment Writer – The Daily Herald – 2003 to 2004

Wrote 2-3 entertainment related stories a week including music concert advances and reviews, theater advances and reviews, visual arts and dance stories and film reviews. Also in charge of finding, editing and compiling content for weekly entertainment section (wire stories, charts, ratings, box office, etc.) Compiled and updated community arts/entertainment calendar. Wrote arts/music briefs as well as short CD reviews. Contributed two major feature stories a month on varying assigned topics. Worked as a freelancer both before and after working as a regular employee.

Education
Utah Valley University B.S., English 2003
Focused on and wrote extensively about various critical/rhetorical theories and texts ranging from medieval literature to modern to lit of the present day (both English and American).

Activities and Societies: English Club, Theatre Department